Pitching, like any other skill, requires a lot of effort and in this regard, our marketing team organized an amazing pitching training led by Mr. Bob Okello from Ekocenter, Coca Cola.
Here are some tips he gave on corporate pitching to get you started;
- Research on the company you are pitching to.
After a pitch, you want build a good connection with your buyers, make them feel heard and show them the value of your product in solving their problems.
This makes it paramount to understand the business of the buyer and their products. It allows you to stay relevant to your buyers and they are more likely to engage you further.
- Deliberate preparation
How smooth you pitch is depends on how well you prepare for it. Preparation may include researching on your buyer, making a good PowerPoint presentation, printing out documents or rehearsing some of the important lines you feel you aren’t so fluent in. More importantly, prepare psychologically. Whenever possible, visit and understand the setting of the room/platform you will be using.
Different audiences require different approaches. Good preparation allows you to customize your strategy to suit your audience.
- Good presentation skills
The presentation! Your one and only chance to make a good impression.
The quality of your presentation will be determined by how you dress, your verbal communication skills and body language.
At all costs, do not attract too much attention to your outfit. Do away with anything that might be a distraction such as sparkly jewelry. Keep it neat, simple and comfortable.
Connect with your audience during your entire pitch. Make your speech as clear as possible and depending on the acoustics of the room, adjust the volume of your voice accordingly. Other than your ideas, share your emotions with your audience. Use your body language to communicate your enthusiasm for your product and also to complement what you are expressing verbally.
In the long run, you are looking to sell an idea and your buyer’s confidence in your idea depends largely on the confidence you exhibit while pitching it. Keep a firm position and don’t allow your audience to distract you from the point you want to make.
To learn more on how to draw people to listen to your ideas, watch speeches from good communicators such as Martin Luther King Jnr. and get some of their good practices.
The hard truth is that even with a good pitch, you may not always get a yes from your buyers. Giving your buyers a wonderful experience will, however, increase their chances of referring you to other potential buyers and they will definitely put you in their good books.
Thank you Mr. Bob Okello for addressing us and blessing us with the gift of knowledge!
The Consulting Academy Nairobi!